Triggered by real pipeline events
Drips fire off a lead’s stage or behavior in the CRM, so the right sequence reaches the right contact at the right moment.
Marketing automation
Email Drip Campaign Software — Automated Sequences Inside Your CRM
Build automated email drip campaigns that trigger off where each lead is in your pipeline, blend in SMS when it matters, and log every send to the contact — all in one platform.
- No credit card to start
- Free plan available
- Free guided migration
Nurture every lead with automated, behavior-triggered email sequences that live inside your CRM.
- CRM & pipelines
- AI voice agents
- SMS & email
- Online booking
- Automations
Email drip campaign software sends a pre-planned series of emails automatically — spaced over days or weeks and triggered by a schedule or by what a contact does — so leads and customers get the right message at the right time without anyone hitting send. MapleConnect runs those drips inside the CRM itself: each sequence fires off a lead’s stage or behavior, can blend in an SMS touch when email isn’t landing, and logs every message to the contact’s timeline automatically.
The difference from a standalone email tool is the connection to your pipeline. A typical drip app lives outside your CRM, guesses at context from synced data, and only sends email. Because MapleConnect already holds the contact record, the pipeline stage, and the SMS and email channels in one place, your drip knows exactly who it’s talking to and where they are in the journey — and stops or branches the moment they reply or move forward.
If you want the strategy and worked examples behind drip sequences, our blog covers the how-to in depth. This page is about the software: how MapleConnect automates drip campaigns, triggers them off real pipeline events, and keeps everything in one connected system instead of a stack of disconnected tools.
What is an email drip campaign?
An email drip campaign is an automated sequence of emails delivered over time — “dripped” out on a schedule or in response to a trigger like a form fill, a downloaded resource, or a change in pipeline stage. Unlike a one-off broadcast or newsletter that everyone gets at once, a drip is sequential and behavior-aware: each contact moves through the series on their own timeline, and the sequence can pause, branch, or stop based on what they do.
A CRM drip campaign takes that one step further. Instead of an email tool working from a list it synced from somewhere else, the drip lives where your customer data already is — so it can trigger off a lead becoming “qualified,” a deal stalling, or a customer going quiet, and it records every touch back to the same record. That’s the model MapleConnect uses, with the option to add an SMS touch so you reach people who never open email.
The problem
Why one-off emails stop working.
Your drip tool doesn’t know your pipeline
A standalone email app sits outside your CRM, so it sends the same nurture whether a lead is brand-new, already booked, or long gone — because it can’t see where they actually are.
Email-only misses half your audience
Plenty of leads never open email but reply to a text in minutes. A drip that can only send email leaves those people sitting in the sequence with no real touch.
Keeping lists and segments clean is endless work
Tagging, segmenting, and moving contacts between sequences by hand is tedious and error-prone — and when it slips, people get irrelevant emails and unsubscribe.
Nothing is logged back to the contact
When the drip runs in a separate tool, your CRM has no record of what was sent. Reps follow up blind, repeat messages, or contradict an email the lead already got.
It’s a stack of tools stitched together
An email platform, your CRM, an SMS app, and Zapier glue in between means per-tool fees, sync bugs, and a setup only one person understands.
How it works
From signup to steady nurture.
01
Build your sequence
Start from a template or add your own emails, set the wait time between each, and write the copy — using CRM fields so every message is personalized.
02
Set the trigger
Choose what starts the drip: a new lead, a stage change in the pipeline, a behavior like a form submit, or a simple date-based schedule.
03
Personalize from CRM data
Merge in the contact’s name, what they asked about, and where they are in the journey, so each email reads like it was written for them.
04
Blend in SMS where it helps
Add a text message at a key step so leads who don’t open email still get reached — all in the same sequence, no second tool.
05
Set exit and branch rules
Tell the drip to stop the moment someone replies, books, or moves stage — and branch them into a different track when their behavior changes.
06
Monitor and optimize
Watch opens, clicks, and replies, then adjust timing, subject lines, and copy to improve the sequences that matter most.
07
Log every touch automatically
Each email and text is recorded to the contact’s timeline in the CRM, so the whole history is there for any rep without manual entry.
See it run
The cadence, touch by touch.
Here’s what a lead-nurture drip can look like in MapleConnect — email-led, with an SMS touch for the people who don’t open email, spaced over about two weeks. The whole sequence stops the moment the lead replies or books.
Welcome and orient: “Thanks for reaching out about {topic}, {first}. Here’s what to expect from us.” Set the relationship and a clear next step.
Lead with value — a helpful guide, FAQ, or example tied to what they asked about. No hard sell yet.
“Hi {first}, just making sure you got our note about {topic} — happy to answer anything. Want a quick call or a time on the calendar?”
Build trust: a short case-style story or social proof, plus a one-click booking link.
Make the offer clear — what to do next, why now, and a single obvious call to action.
A final, friendly nudge. If there’s still no response, the contact moves to a long-term nurture track; the sequence auto-stops the instant they reply.
Side by side
By hand, one tool, or one system.
| Capability | Manual emails | Standalone email tool | MapleConnect |
|---|---|---|---|
| Sends the sequence for you | No — you remember to send | Yes, email only | Yes — automated, scheduled, hands-off |
| Triggered by pipeline stage / behavior | No | Limited — works off synced data | Yes — fires off real CRM events |
| Channels in one sequence | Email only | Usually email only | Email + SMS (AI voice on Premium) |
| Knows where the lead is | In your head | Outside your CRM | Lives in the same CRM record |
| Logs every send to the contact | Manual notes | Syncs its own data | Auto-logged to the timeline |
| Stops / branches on reply | Easy to forget | Sometimes, per tool | Auto-stops and re-routes on intent |
| Tools to buy and connect | Inbox + spreadsheet | Email tool + CRM + Zapier | One platform, flat pricing |
Capability comparison, not a performance claim — your results depend on your business.
The 80/20 rule
What to automate — what stays human.
A good rule of thumb: automate the sending, timing, and logging so nothing slips — and keep humans for the conversations the drip surfaces. Let the sequence do the patient, repetitive nurturing; you step in when someone raises their hand.
Keep a human on
- Replying to leads who respond or ask a question
- Hot or high-value deals that need real attention
- Complex or sensitive conversations
- Writing the message strategy the drip runs on
Let automation handle
- Triggering the drip off a stage change or behavior
- Sending and spacing every email in the series
- The SMS touch for contacts who don’t open email
- Stopping or branching the sequence on a reply
- Logging each send to the contact’s timeline
The payoff
What an email drip compounds into.
Multi-channel, not email-only
Blend an SMS touch into the sequence to reach people who never open email — without bolting on a second tool.
Every send logged automatically
Each email and text is recorded to the contact’s timeline, so any rep can see exactly what’s been sent.
One platform, no glue
CRM, email, and SMS live together — no separate email app, no Zapier sync, no per-tool add-on fees.
Flat, predictable pricing
Run drip campaigns on a plan with a flat price instead of an email tool that charges more as your list grows.
Reusable templates
Build a sequence once, then reuse and tweak it for new campaigns, segments, and stages.
Who leans on it
Where it hits hardest.
Real estate agents & teamsNurture buyer and seller leads automatically while you’re in showings — drips triggered by where each lead sits in your pipeline, with an SMS touch when email goes quiet.Small businessesKeep leads warm and customers coming back without a marketing hire — set up the sequences once and let them run inside the same CRM you already use.AgenciesRun drip campaigns for multiple clients from one platform, with every send logged to the right contact and no separate email tool per account.Service & e-commerce businessesOnboard, upsell, and re-engage with behavior-triggered sequences — and reach people on SMS when their inbox isn’t getting the job done.
Get started
Live in an afternoon.
- 1
Add your contacts and stages
Bring in your leads and customers and set up the pipeline stages your drips will trigger from.
- 2
Build your first sequence
Start from a template, add your emails and an SMS touch, and set the timing between each step.
- 3
Choose the trigger and exit rules
Pick what starts the drip and what stops it — a reply, a booking, or a stage change.
- 4
Turn it on and watch the results
Activate the sequence and track opens, clicks, and replies right alongside the contact record.
Keep exploring
The platform behind it, piece by piece.
Email MarketingSMS CampaignsLead ManagementContact ManagementDrip Campaign Guides on the BlogAll-in-One Platform
Automations that pair with this one
Automated Lead Follow-UpRespond to every new lead in seconds across AI voice, SMS, and email — automatically.Customer ReactivationRevive cold leads and past customers with automated multi-channel win-back campaigns — booked, not just emailed.SMS Follow-UpFollow up by text automatically, reply two-way with AI, and log every message to your CRM.Appointment BookingCustomers book 24/7 by page, chat, or phone — synced to your calendar, logged in your CRM, with reminders that cut no-shows.
Turn this on before the next lead.
Email Drip Campaigns runs on the free plan the day you connect it — flat pricing after, free guided migration from whatever you use today.
- No credit card to start
- Free plan available
- Free guided migration