Missed-call text-back
Every call that rings out while you are mid-service triggers an instant text with a booking link. The client who would have dialed the next salon on the list is answered before she gets there.
Salon & Spa CRM
The salon and spa CRM that keeps every chair full.
Your busiest hours are exactly when the phone goes unanswered. MapleConnect texts back every missed call in seconds, books new clients around the clock, refills cancellations from the waitlist, and brings regulars back on their service rhythm - one system for the phone, the book, and the follow-up.
- No credit card to start
- Free plan available
- Free guided migration
Five instruments, one front desk: the CRM holds every client card, AI voice answers when your hands cannot, SMS and email carry the reminders and win-backs, and online booking keeps the calendar filling itself.
- CRM & pipelines
- AI voice agents
- SMS & email
- Online booking
- Automations
What a salon and spa CRM is really for.
A salon and spa CRM is software that keeps a client book full: it captures every inquiry, answers the phone when your hands are in foils, refills cancellations, and brings clients back on the rhythm of their service. The economics of a chair are unforgiving - an empty ninety-minute slot is revenue that never comes back - and the busiest moments of your day are exactly when new clients call and hear voicemail.
MapleConnect is an AI-native CRM for salons, spas, and independent stylists. A missed call gets a text back in seconds; website and after-hours inquiries are answered, qualified, and booked into real openings on your calendar. After each visit it sends the thank-you, the review invitation, and - at the right interval for the service - the rebooking nudge. Every client keeps one card: visit history, preferences, formulas, and every message you have ever exchanged.
It stays out of the treatment room. MapleConnect runs the front desk - capture, response, booking, reminders, rebooking, and a record of every touch. Color corrections, skin assessments, patch tests, contraindications, and everything a license covers stay with you and your team. For med spas and estheticians working near clinical territory, the system supports consent capture and activity logging, and your obligations remain with your business and its counsel.
The problem
Where salon revenue slips away.
Not one of these looks like an emergency on the day it happens. They are quiet gaps in the book - and a chair only earns when someone is sitting in it.
The phone rings while your hands are full
The moment you cannot answer - mid-color, mid-massage, mid-lash set - is the moment a new client calls. She does not leave a voicemail. She scrolls to the next salon on the map and books there instead.
No-shows and late cancellations leave dead chairs
A 2:00 PM cancellation at noon is a slot nobody can sell by hand. The waitlist lives in someone’s head or a paper notebook, so the gap sits empty while three clients would have taken it gladly.
First visits that never become second visits
A new client leaves happy, says she will be back, and is never heard from again - not because anything went wrong, but because nobody followed up when her six weeks came around.
Regulars lapse in silence
The every-six-weeks color client stretches to eight weeks, then ten, then stops. No complaint, no goodbye. Without a system watching the intervals, nobody notices until the revenue is already gone.
A working day
One working day, chairs staying full.
What a day looks like once the front desk runs itself. AI handles the phone and the follow-up; you handle the part that needs hands.
- 8:12 AMAI does this
Overnight requests are already on the book
Three website requests and one after-hours call from last night are answered and booked - two cuts and a ninety-minute deep tissue - each with a confirmation text already sent.
- 10:05 AMAI does this
A missed call becomes a booking mid-service
The phone rings while you are halfway through a foil. The caller gets a text in seconds, picks Thursday at 2:00 PM for a balayage consult, and the whole exchange lands on her new client card.
- 11:40 AMAI does this
A cancellation is backfilled from the waitlist
A 1:30 gel set cancels. Waitlisted clients get a first-come text offer, the first yes takes the slot, and the chair never has time to sit empty.
- 1:30 PMYou do this
You do the work no software can
The consultation, the formula, the correction that saves a box-dye disaster - your hands and your judgment. The system’s whole job is keeping this hour uninterrupted.
- 4:20 PMAI does this
Every finished visit gets its follow-through
Checked-out clients receive a thank-you and a review invitation, and each one’s next-visit window is set from the service interval - six weeks for color, four for a fill.
- 8:05 PMAI does this
The desk answers after close
A new caller reaches the AI voice agent, asks about a couples massage for Saturday, and books it. Her details and the appointment are on your pipeline before you open tomorrow.
What you get
Salon software built around the appointment book.
Six capabilities matched to the actual jobs of a salon front desk: the phone, the book, the rebook, and the record.
AI voice answering, day and night
An AI voice agent answers 24/7, handles hours, services, and booking, and captures new-client details. Anything needing professional judgment - skin reactions, corrective color, treatment suitability - routes to you.
Online booking with reminder discipline
Clients book real openings by service and staff member, and confirmations and reminder texts go out automatically - so the no-show conversation starts before the no-show happens.
A client card worth keeping
Visit history, formulas, preferences, sensitivities noted at intake, and every call and text on one timeline - so any stylist or front-desk shift can pick up a client cold.
Rebooking on the service rhythm
Nudges keyed to each service interval - color at six weeks, lashes at three - plus win-back sequences for regulars who quietly stretch past their usual gap.
Reviews asked at the right moment
A review invitation follows each completed visit, while the client still loves what she sees in the mirror. Replies land on the client record, not in a separate app.
Hear it work
A missed call, saved by text.
A representative missed-call text exchange (illustrative, not a real transcript). Questions that need professional judgment always route to the stylist or esthetician.
AI agent
Hi, this is Juniper + Main Salon. So sorry we missed your call - every stylist is with a client right now. Happy to help by text. Are you looking to book?
Caller
Yes - I wanted to ask about a balayage. Do you have anything this Saturday?
AI agent
We can do Saturday. Have you been in before, or would this be your first visit with us?
Caller
First visit. My coworker sees Priya and won’t stop talking about her.
AI agent
Priya will be glad to hear that. She has Saturday at 11:30 AM or 2:00 PM open - balayage runs about three hours. Which works better?
Caller
11:30. One thing though - my scalp is really sensitive and I reacted to a box dye once. Is that a problem?
AI agent
That is exactly the right thing to flag, and it is Priya’s call, not mine. I will have her phone you before Saturday to talk it through - she may want to do a quick patch test first. Does that work?
Caller
That would be great, thank you.
AI agent
Perfect. Can I get your first and last name, and is this the best number for your confirmation and reminders?
Caller
Maya Okafor, and yes, this number is fine.
AI agent
You are all set, Maya: Saturday 11:30 AM with Priya. Your confirmation is on its way with parking details, and Priya will call you Thursday about the sensitivity. Anything else?
Caller
No, that was so easy. See you Saturday!
The shift
The same appointment book, run two ways.
Before
- Calls during services go to voicemail, and most of those callers never try again.
- A late cancellation means a dead chair; the waitlist lives in someone’s head.
- First-time clients walk out happy and are never contacted again.
- Regulars stretch six weeks to ten, then quietly disappear.
- Formulas and preferences live in a card box or one stylist’s memory.
With MapleConnect
- Every missed call gets a text in seconds, with a booking link that closes the loop.
- Cancellations trigger waitlist offers automatically; the slot refills itself.
- Each first visit is followed by a thank-you, a review invite, and a timed rebooking nudge.
- Lapsing regulars get a friendly win-back before the habit breaks.
- One client card holds history, formulas, notes, and every message ever sent.
Playbooks
Playbooks a salon can run from the first week.
Three automations configured for a salon or spa on day one. Each is a trigger, a short sequence, and an outcome you can see on the book.
Missed-call rescue
Trigger The phone rings out while every stylist is mid-service
- An instant text apologizes for the miss and offers to book by reply
- The client picks a real opening from the booking link
- No reply gets one polite re-touch; the exchange logs to the client card
Callers who would have booked elsewhere end up on your calendar.
First visit to standing appointment
Trigger A new client checks out after her first service
- A thank-you and review invitation go out the same afternoon
- A rebooking nudge fires at the interval for her service
- If she has not rebooked by the second nudge, a win-back offer follows
First-timers become the regulars the book is built on.
Cancellation backfill
Trigger A booked slot cancels or no-shows
- Waitlisted clients get a first-come text offer for the open slot
- The first yes is booked, confirmed, and reminded automatically
- The client who cancelled enters a rebooking sequence instead of vanishing
Dead chair time turns back into service revenue.
Honest scope
What it handles - and what stays with your license.
Beauty work runs from a trim to procedures that sit near clinical territory. MapleConnect is explicit about which side of the chair it works on.
Front desk, not treatment room
MapleConnect captures, responds, books, reminds, and logs. Patch tests, contraindications, corrective color, injectables, and every judgment a license covers stay with your professionals - the software gets clients to the chair; what happens in it is yours.
Consent-aware campaigns
SMS and email consent can be captured and recorded, and opt-outs are honored across channels, so reminders and win-backs run inside the permissions clients actually gave. Your specific TCPA and state obligations stay with you and your counsel.
Your policies, applied evenly
Deposits, cancellation windows, and patch-test requirements are business decisions only you can make. The system enforces whatever you set, the same way for every booking - so the awkward policy conversation happens by automated text, not at the desk.
Pricing
Flat pricing. The whole team works.
A salon adds hands, not seats: booth renters, assistants, and front desk all touch the same book. MapleConnect is flat - one monthly price for the whole floor, not a fee per login.
Essential
$199/mo flat
The full CRM plus automation - priced flat, not per seat.
Professional
$299/mo flat
The most popular plan: deeper automation and campaigns.
Premium
$399/mo flat
Everything, including native AI voice agents on your line.
Start on the free plan and upgrade when the pipeline pays for it. See full pricing
Keep exploring
The platform behind it, piece by piece.
AI Voice AnsweringOnline BookingSMS CampaignsAgentic AI Follow-UpEmail MarketingContact ManagementCompare CRMs
MapleConnect for neighboring industries
The caller you missed today is booking somewhere else tonight.
Answer every call, fill every chair, and keep your regulars on rhythm. Free plan to start, one flat monthly price after, and free guided migration from whatever runs your book today.
- No credit card to start
- Free plan available
- Free guided migration