Construction CRM
Most jobs are lost at the phone, not at the price. MapleConnect texts back every missed call in seconds, books the walkthrough, and chases every estimate until it is signed or dead. One platform holds the whole front office: pipeline, AI voice line, texting, email, and online booking.
One system runs your front office: the CRM holds every homeowner, GC, and bid, AI voice picks up when you cannot, SMS and email chase the estimates, and online booking fills your walkthrough slots.
A construction CRM is software that keeps every inquiry, walkthrough, bid, and signed contract in one pipeline, then runs the follow-up between those stages automatically. The mechanics matter in contracting because the person who prices the work is usually the person building it. Leads arrive from Google, quote forms, and lead services while your hands are full, and a bid can sit for three weeks before the homeowner is ready to decide - long enough to forget who answered first, unless someone keeps the thread alive.
MapleConnect is an AI-native construction CRM. When a homeowner calls while you are on the lift, the missed call gets a text back in seconds asking about the project, the address, and the timeline. Estimate requests get an instant reply and a booking link for the walkthrough, bids that go quiet get a check-in on a cadence you set, and finished jobs trigger the review request most contractors mean to send and never do.
It stays on the front-office side of the trade. MapleConnect captures leads, answers and follows up, books site visits, and keeps every call, text, and email on one timeline per contact. Takeoffs, estimating, crew scheduling, change orders, permits, and contracts stay with you and the project tools you already run - the CRM exists to make sure every job reaches that stage instead of dying at the phone.
The problem
None of these feel like failures on the day they happen. They are calls that rolled to voicemail and bids nobody circled back on - and each one is a job someone else built.
You are cutting, pouring, or forty feet up when the phone rings. The homeowner does not wait for a callback - they dial the next contractor on the search results and give the job to whoever picks up.
Hours on the takeoff, a careful number sent, then nothing. Nobody circles back on day three or day seven, and the homeowner signs with the contractor who happened to follow up - often at a higher price.
Three missed calls to set one site visit, then a no-show because nobody sent a reminder. The scheduling overhead alone is enough to make small jobs not worth quoting.
No review request, no check-in, no record of who owns what. The client whose kitchen you built this year has a bathroom next year - and they start their search on Google as if you never met.
A working day
How a jobsite day runs when the office runs itself. Everything marked AI happened with your phone in your pocket; the stop in the middle stays yours, because no software can measure a room or read a joist.
Two estimate-form leads and a missed call from 8 PM each got a text and email within seconds, with the qualifying basics asked: what the project is, where it is, and when they want to start.
A homeowner picked a Thursday slot from the booking link. Confirmation and reminder texts are scheduled, and the lead sits in the Site visit stage with the intake answers attached.
The part no software does: you measure the space, catch what the photos missed - the sagging joist, the panel with no room left - and talk the homeowner from the picture they saved to the scope they can afford.
Every estimate that has been quiet for five days receives a short check-in text. One homeowner replies with a question about the tile allowance; it lands as a task with the whole thread attached.
You are running a pour when a new number calls. The AI answers, captures the project and address, and offers walkthrough times - the inquiry is on your pipeline before you take off your gloves.
The deck you closed out today triggers a thank-you and a review request, and the addition client from the spring gets a season check-in. Repeat work stops depending on your memory.
What you get
Six capabilities, and every one answers a specific way contractors lose work - the call that rang out, the bid that went stale, the walkthrough nobody confirmed. Nothing here made the list for the brochure.
Any call you cannot take gets an instant text asking about the project, the address, and the timeline. The homeowner types their answer instead of dialing the next contractor, and the lead is captured either way.
An AI voice agent answers 24/7, captures the scope and callback details, books walkthroughs, and logs every call to the contact record. What it will not do is guess at a price or a beam: those questions wait for you at the walkthrough.
Visual stages for new inquiries, site visits, estimates out, and contracts signed - with every call, text, and email on one timeline, so the office and the field are looking at the same job.
Bids get a polite check-in cadence keyed to how long they have been quiet, and a task fires for you the moment a homeowner re-engages. The follow-up you always intend to do, done every time.
Homeowners pick a walkthrough slot that fits your route, confirmations and reminders go out automatically, and reschedules handle themselves. No phone tag, fewer no-shows.
Completed jobs trigger review requests while the work is still fresh, and past clients get season check-ins and next-project campaigns - so referrals and repeat jobs compound instead of evaporating.
Hear it work
A representative evening call answered by the AI voice agent (illustrative, not a recording). Pricing and anything structural always route to the estimator at the walkthrough.
Thanks for calling Grayline Builders, this is the virtual assistant. How can I help you tonight?
Hi - we want to remodel our kitchen and maybe open up the wall to the dining room. Is that the kind of work you do?
It is - kitchens and main-floor remodels are core work for the team. Can I get your name and the property address?
Marcus Webb, 214 Alder Court in Ridgefield.
Thanks, Marcus. Is this number good for texts, and do you have a rough timeline in mind for starting?
Texts are fine. We’d like to start in the spring, March if we can.
Noted. One more so the estimator comes prepared: do you know whether that wall is load-bearing, or is that still an open question?
No idea, honestly. And can you give me a ballpark on what something like this costs?
That is exactly the right question for the estimator - pricing and anything structural get answered at the walkthrough, once he has seen the space. The next opening is Saturday at 10:00 AM. Should I book it?
Saturday at ten works for us.
You are booked for Saturday at 10:00 AM at 214 Alder Court. I have texted you a confirmation and a short list of things worth deciding before the visit. Anything else tonight, Marcus?
No, that covers it. Thanks.
The shift
Playbooks
Three recipes shaped to how contracting work is actually won: catch the inquiry, work the bid, keep the client. Each ships ready to run - you set the cadence and the wording rather than building from a blank page.
Trigger A call rolls to voicemail or an estimate form arrives
While the next contractor is still checking voicemail, the homeowner is already texting with you.
Trigger An estimate has been sent and the thread goes quiet
Bids stop dying of silence - they close, or they close out.
Trigger A job moves to the completed stage on the pipeline
The bathroom that follows the kitchen starts with a text to you.
Honest scope
Construction is licensed, inspected, contracted work. MapleConnect is deliberate about which side of that line it operates on.
MapleConnect captures leads, answers, follows up, books walkthroughs, and logs every touch. Takeoffs, estimating, crew scheduling, change orders, draws, permits, and inspections stay with you and your project management tools. The CRM’s job ends where the build begins: it wins the work and hands it over.
Every call, text, email, and walkthrough lands on the contact’s timeline by itself, so when a homeowner remembers a March conversation differently than you do, you can read back what was actually said. It is a working history, not a legal shield - contracts, lien releases, and dispute obligations still run through you and your counsel.
A homeowner who typed a number into your quote form and one who arrived through a lead service opted into different things, and the system lets you record which is which. Opt-ins live on the contact, a STOP reply or unsubscribe shuts off texts and emails immediately, and what TCPA and your state expect of a contractor remains a question for your own counsel - the software keeps the trail that lets you answer it.
Pricing
Per-seat pricing punishes a contractor for giving the office manager and the lead foreman a login. MapleConnect is flat: the field and the office work the same pipeline at one monthly price.
$199/mo flat
The full CRM plus automation - priced flat, not per seat.
$299/mo flat
The most popular plan: deeper automation and campaigns.
$399/mo flat
Everything, including native AI voice agents on your line.
Start on the free plan and upgrade when the pipeline pays for it. See full pricing
Keep exploring
MapleConnect for neighboring industries
Answer every call and chase every bid without leaving the site. The free plan gets you in, pricing stays flat as the crew grows, and the team moves your spreadsheet or old CRM over at no charge.