Property management CRM
A vacant unit costs money every day it waits on a callback. MapleConnect answers leasing calls around the clock, texts back the ones you miss, books showings against real availability, and works owner leads with the same urgency - CRM, AI voice, SMS, email, and booking in one system.
One system covers your whole front office: the CRM keeps every renter, owner, and resident conversation on one record, AI voice answers the leasing line, SMS and email carry the follow-up, and booking fills the showing calendar.
A property management CRM works two funnels at once: prospective tenants asking about listed units, and property owners deciding who should manage their next door. Both are timing games. A renter who reaches voicemail books a tour somewhere else, and an owner comparing management companies signs with the one that called back the same day. The CRM’s job is to capture both, answer both in seconds, and route each to the right person.
MapleConnect is an AI-native property management CRM. When a leasing call comes in during a showing or after hours, an AI voice agent answers, confirms the unit is still available, asks about move-in timeline, and books a tour against your agents’ real calendars. Missed calls trigger an instant text-back. Web forms, chatbot conversations, and listing-portal leads land in the same inbox, and owner inquiries get their own fast, separate follow-up sequence.
It complements the property management software you already run - it does not replace it. Trust accounting, rent ledgers, leases, screening decisions, and maintenance work orders stay in AppFolio, Buildium, Yardi, or whatever your system of record is. MapleConnect owns everything before the lease: the call, the text-back, the showing, the follow-up, and the record of who asked for what - so nothing dies in a voicemail box on the way to your PM stack.
The problem
None of these look like emergencies on any given afternoon. They are missed pickups and slow callbacks - and each one stretches a vacancy or costs the company a door.
The moment your agent is walking a prospect through one unit is the moment the next prospect calls about another. Voicemail is a referral to the competing listing - renters work down the portal results until a human answers.
A landlord filling out a list-my-property form is offering recurring monthly revenue, and the inquiry lands in a shared inbox between a rent run and a burst pipe. By the time someone replies, another management company has already returned the call.
Maintenance requests, resident questions, vendor calls, and brand-new business all hit the same number. New-door inquiries get buried under operational noise, and there is no consistent record of who called or what they needed.
Coordinating tours across agents, units, and prospect schedules by callback burns hours and still produces no-shows. There is no self-serve way for a qualified prospect to simply take an open slot, so interest cools while the calendar waits.
A working day
A representative working day with MapleConnect on the front office. The AI moments run without you; your moment is the one only a property manager can close.
Two listing-portal leads and one after-hours caller from last night have replies and listing details by text, and one of them booked a Saturday tour before your team unlocked the office.
While your agents run morning showings, the AI voice agent answers the calls they cannot take, confirms availability, and books tours. Anything that still rings out gets an instant text-back with a logged record.
An owner considering a management switch wants to meet on site. You do the walkthrough, price the scope, and make the case - the judgment call no software makes for you.
Confirmation and reminder texts go out to every booked showing. One prospect reschedules herself to Thursday instead of silently not showing up.
Everyone who saw a unit this week and has not applied receives a follow-up text with the application link. Replies with questions route straight to the leasing agent.
A renter calls about the one-bedroom after dinner. The AI confirms it is available, asks about move-in timing, books Sunday at 11:00 AM, and logs the whole call before you hear about it.
What you get
Six capabilities mapped to how a management office actually grows - filling units fast and adding doors - not a feature list with the industry name pasted in.
An AI voice agent answers 24/7, tells callers whether a unit is still available, asks about move-in timeline, books showings, and sorts owner calls from renter calls. Screening and application questions route to your team every time.
Any call that rings out fires an instant SMS within seconds, so a dropped call becomes a live text conversation with a logged record instead of an anonymous voicemail nobody returns.
Qualified prospects pick tour slots against your agents’ real availability, and automated confirmations and reminders by SMS and email cut the no-shows that waste leasing afternoons.
Owner leads from forms, calls, and referrals get their own stages, an instant first response, and a patient follow-up cadence - so business development stops depending on whoever checked the inbox last.
Maintenance and general requests are captured by phone, chat, or text, tagged, and routed to the right person. MapleConnect handles the intake and the paper trail; your PM software still owns the work order.
Every call, recording, text, email, and booking sits on one contact record, so anyone on the team can pick up a conversation cold and see exactly what was promised and when.
Hear it work
A representative after-hours call answered by the AI voice agent (illustrative, not a recording). Screening, application, and fair-housing questions always route to your team.
Thanks for calling Lakeshore Property Group, this is the leasing assistant. Are you calling about a rental, or about management for a property you own?
A rental - the one-bedroom on Fenwick Avenue. Is it still open?
It is - the Fenwick Avenue one-bedroom is available now. Would you like to see it? I can also text you the full listing.
Yes to both. Is it okay if I have a small dog?
The listing allows pets with a deposit - I will include the pet policy in the text. When are you hoping to move?
First of next month, ideally. One thing - I had a rough patch on my credit a few years back. Is that going to be a problem?
That is a question for the leasing team - every application is reviewed by them under the same written criteria, so I will not guess on their behalf. I will note it so they can walk you through the process at your showing.
Fair enough. What times do you have?
Tomorrow at 5:30 PM or Saturday at 10:00 AM - which works better?
Saturday at ten.
Booked - Saturday at 10:00 AM at Fenwick Avenue. Can I get your name, and is this mobile number good for the reminder text?
Priya Nair, and yes, this number is fine. Thanks for actually picking up.
The shift
Playbooks
Automations configured for a management office, not blank templates. Each one is a trigger, a short sequence, and an outcome you can check.
Trigger A leasing call rings while every agent is out on tours
The prospect tours your unit instead of the next one on the portal.
Trigger An owner submits a list-my-property form or calls about management
Recurring-revenue leads stop dying in a shared inbox.
Trigger A showing completes - or the prospect does not show
Warm interest turns into applications while the unit is still top of mind.
Honest scope
Property management touches housing law, money held in trust, and other people’s homes. MapleConnect keeps a clear line around its job.
MapleConnect owns the conversation layer: inquiries in, answers out, showings booked, follow-up sent, all on the record. Trust accounting, rent ledgers, lease documents, screening decisions, and maintenance work orders stay in AppFolio, Buildium, Yardi, or whatever you run - the CRM hands that stack clean leads and clean history instead of trying to be it.
The AI never evaluates an applicant, quotes approval odds, or answers qualification questions - those route to your team, who apply your own written criteria. Fair housing and screening obligations remain with your business and its counsel.
Renters and residents text back constantly, so the guardrails matter: the system stores the consent you collect, treats an opt-out as binding across both SMS and email, and records calls only under the settings you choose. Those are record-keeping supports, not legal cover - your obligations under TCPA and local rules stay with your business and its counsel.
Pricing
Per-seat pricing charges a management office for every leasing agent and coordinator it adds. MapleConnect is flat: the whole team works one system at one monthly price.
$199/mo flat
The full CRM plus automation - priced flat, not per seat.
$299/mo flat
The most popular plan: deeper automation and campaigns.
$399/mo flat
Everything, including native AI voice agents on your line.
Start on the free plan and upgrade when the pipeline pays for it. See full pricing
Keep exploring
MapleConnect for neighboring industries
Be the office that answers. Free plan to start, flat monthly pricing after, and free guided migration from your current CRM or spreadsheets.